How Robo-Advisors Will Disrupt the Wealth Industry?

Gyan Consulting
5 min readApr 21, 2023

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Thanks to Artificial Intelligence, retirement planning is experiencing a significant transformation. Advanced datasets and algorithms allow AI to provide customized solutions that enhance individuals’ efficiency in saving, investing, and retiring. Robo-advisors, which are software applications analyzing client data to generate and manage investment portfolios, represent a notable development in this area. While they have gained popularity, there is a growing debate on their superiority over human advisors.

Robo-advisors, also called robos, perform various investment tasks that are typically carried out by human financial advisors. Initially introduced by startups, robos are now widely available through major financial institutions such as Schwab, Vanguard, and Fidelity. As they are more cost-effective than human advisors, this have made financial advice accessible to a broader audience, making them especially beneficial for those with limited savings. Adding another customer would not significantly increase the cost.

Robo advisors in Wealth Industry

The wealth management industry offers a range of expert services, such as financial and investment guidance, legal, accounting, and tax counsel, tailored to the needs of high-net-worth individuals. However, these services are typically expensive, making them inaccessible to most people. Recent technological advancements in financial and investment advice have led to a significant transformation in the industry, with the introduction of robo-advisors.

Robo-advisors use similar software to human advisors, but their automation enables them to provide services at a lower cost, making them more accessible to the average investor. They also have lower minimum investment requirements, which has widened their audience. Consequently, traditional wealth managers are losing affluent clients who are shifting to new providers or requesting the adoption of robo services to reduce costs. This trend has been primarily adopted by millennials who prefer online services. Disruption is also occurring in the other aspects of wealth management.

Market Analysis

The global market for Robo-advisory services is predicted to achieve a market size of USD 42.89 billion by the end of the forecast period of 2022 to 2030, with a compound annual growth rate (CAGR) of 29.7%. Robo-advisors are online wealth management services that require minimal human intervention and are cost-effective. They can either manage a client’s portfolio or offer financial guidance. The market’s growth is propelled by the rising need for healthcare and the growing digitalization trend in the financial sector.

Wealth Management Companies Perspective on Robo-advisors

Wealth management companies perceive robo-advisors as disruptors in the financial industry but still consider them a positive development. Traditional banks see robo as a challenge that will ultimately lead to improved customer experiences. While financial institutions feel the pressure to prioritize the customer journey, they believe that the foundation of what they do will remain intact.

Over time, the conversation between established players and new entrants has evolved from hostility to a more collaborative debate. Trust is crucial to traditional banks’ relationships with their customers, and robo-advisors may not necessarily replace human-to-human interactions. However, they do push traditional banks to enhance customer experiences with the aid of digital technology. If banks fail to respond to the challenge, customers will look for convenience and simplicity elsewhere, and the need to adapt is real.

What’s the Relationship?

Robo-advisors are not only growing their customer bases, but they are also forming partnerships and being acquired by traditional institutions that offer wealth management services. UBS, for instance, recently established a strategic alliance with SigFig, a robo-advisor that will help the bank’s wealth management advisors improve their clients’ digital experience. Other examples of traditional institutions partnering with or acquiring robo-advisors include Ally Financial’s acquisition of TradeKing and Blackrock’s purchase of FutureAdvisor.

Robo-advisors’ automation offers better control and compliance while reducing costs. It also enables firms to serve existing customers better and reach underserved segments of clients who had insufficient assets in the past. While this eliminate the need for hand-holding, financial advisors can still provide support to those who prefer more attention. Ultimately, the model offers banks a chance to scale while satisfying customers’ expectations for a superior digital experience.

How is Robo-advisors Disrupt the Industry?

Robo-advisors, which are digital wealth management platforms that utilize algorithms and computer programs to provide automated financial advice and investment management services to clients, are disrupting the traditional wealth management industry in various ways

  • Lower fees

Firstly, they typically charge lower fees than traditional financial advisors because they don’t require the same level of human intervention and can operate with lower overhead costs.

  • Accessibility

Secondly, they have made investing more accessible to a wider range of investors, including those with smaller account balances, thereby opening up the world of investing to individuals who may have been previously excluded due to high minimum account requirements or expensive advisory fees.

  • Personalization

Thirdly, they offer personalized investment advice and portfolio management using algorithms and machine learning to analyze clients’ financial situations and investment preferences, enabling clients to receive tailored investment recommendations without the need for face-to-face meetings with an advisor.

  • Efficiency

Lastly, they are more efficient in portfolio management and have faster response times to market changes, as they can process large amounts of data and execute trades quickly.

What Does the Future Hold?

The future of robo-advisors in the finance industry appears promising. Although the industry faces significant regulatory challenges and expenses, new companies utilizing robo-advising technology can navigate these hurdles by partnering with traditional wealth management firms. From the bank’s perspective, this is a critical component of customer service. Banks’ extensive knowledge of industry regulations and the personal interaction of in-person visits create an invaluable sense of trust. For clients who lack investment confidence, banks serve as a safety net.

On the other hand, there are examples of successful human-free service delivery. In the financial services industry, for instance, major broker-dealers like Vanguard and Fidelity handle clients’ entire life savings without ever meeting them face-to-face. Similarly, Uber riders often have no personal connection with the driver, yet they rely on the operational model with confidence. The trend of breaking down boundaries is gaining momentum, as shown by the growing number of retail investors who trust robo-advising.

This market segment is expected to expand further, signaling a promising future for robots. However, like any technological advancement, short-term progress tends to be overestimated while long-term impact and trajectory are underestimated. Slow adoption rates at first are typical, but eventually, there will be a point of no return, and an S-curve will emerge.

For more information, please visit Gyan Consulting.

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Gyan Consulting
Gyan Consulting

Written by Gyan Consulting

Consulting and developing blockchain solutions for enterprise-level web and mobile solutions. https://gyan.solutions/

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